The first result on Google has a click through rate of around 30% and is 10 times more likely to get clicks than the 10th spot. This is why in the ever-evolving digital landscape, search engine optimisation (SEO) has become a crucial aspect to online success.

But Google’s constantly changing algorithms always keep SEO specialists on their toes. Not to mention the rise of generative AI tools like ChatGPT has shaken up the industry and the way people do SEO.

This was what our SEO experts Kate Furnifer and Anecito Santillan discussed during our live webinar titled “AI and Algorithms: Adapting to the Changing Digital Landscape with Managed SEO.”

The webinar delved into several key points both marketers and business owners can learn from, learning insights on how businesses can adapt to these disruptive trends and turn them to their advantage.

Before we get into the highlights of the webinar, let’s first understand the role of SEO in today’s competitive market. 

What SEO Does for Businesses 


SEO plays a critical role in helping businesses achieve higher visibility and attract targeted traffic.  

Being on top of search engine results pages (SERPs) increases the chances of potential customers discovering your website, products, or services. It’s your gateway to increasing brand awareness, driving website traffic, and ultimately boosting conversions and revenue. 

But maintaining an effective SEO strategy can be an arduous task for businesses. The constant need to stay updated with the latest SEO trends, algorithm changes, and AI advancements can be overwhelming.

This is where Managed SEO comes into play, lifting the burden of keeping an in-house SEO team and providing businesses with a specialised hassle-free SEO solution. 

Outsourcing SEO to the Experts 

During the webinar, we’ve discussed an ideal solution that allows businesses to keep up with disruptive trends.  

Managed SEO offers numerous benefits for businesses, including access to a dedicated team of SEO professionals with the right expertise and resources.  

By outsourcing their SEO efforts, businesses can focus on their core operations while leaving the complexities of SEO to the experts. Managed SEO also provides business-tailored strategies, consistent efforts, and cost-effective solutions, ensuring optimal results. 

How Managed SEO Works 

We made the Managed SEO process easy so you can start getting online traffic as soon as possible. 

managed seo

  1. Discuss business goals, marketing approach, objectives, and other relevant details with your own dedicated SEO specialist. 
  2. We’ll run a comprehensive analysis of your website and your competitors’ to create a solid SEO strategy. 
  3. We create an SEO campaign based on the analysis and your business goals. 
  4. Our SEO team gets to work — kickstarting keyword research, content writing, technical SEO, link building, and more! 
  5. Get regular updates on your website’s performance, and we’ll tweak your SEO strategy based on the outcomes as needed. 

READ: Everything You Need to Know When Working with our Managed SEO Experts 

Managed SEO: Customer Success Stories 

To illustrate the effectiveness of Managed SEO, let’s consider the case of Pymble Dermatology. 

seo customer success

The Australia-based clinic faced challenges in increasing online visibility and only attracted 100-200 monthly site visits. Through our cutting-edge SEO tools, we identified 90 focus keywords, generated an SEO plan, and established their brand as thought leaders.  

As a result, 45 of the keywords we targeted landed on the first page of SERPs, driving over 3,800 visitors by the end of 2022 (up by 2500%). 

seo customer success

Another success story is with Australian Training Institute (ATI). Their current package includes 120 target keywords — 54 of which have ranked page one on SERPs. The ATI website boosted their website traffic by over 100% and increased bookings and appointments by 30%! 

customer success

Modern SEO Trends and AI’s Impact 

As we navigate the digital landscape, the rise of generative AI tools like ChatGPT have disrupted traditional SEO strategies.  

What is ChatGPT, and how does it affect SEO? 

what is chatgpt

ChatGPT, short for Chat Generative Pre-Trained Transformer, is an AI language model trained on a vast amount of text data to understand and generate human-like responses to text-based prompts or questions.  

For SEO, ChatGPT can help in content creation by generating topic ideas, blog outlines, and writing short-form copies (e.g., meta description, headlines, etc.). 

While AI tools can assist in generating content, it’s important to note that they’re not a replacement for human-written content. Nonetheless, writers can leverage ChatGPT to produce valuable content more efficiently. 

Google’s focus remains on value and relevance. Content that is useful for readers typically ranks higher on SERPs. This means AI content generation works best when used as a creative assistant, not as a replacement. 

READ: Why You Need Both SEO and Content Marketing to Drive Online Success 

Google algorithm updates and SEO 

Google updates its algorithms up to thousands of times a year! This is why digital marketers need to keep an eye on these changes to maintain good SEO results.  

In 2023 so far, Google has rolled out a few core and reviews updates. These recent algorithm changes prioritise high-quality content and product reviews when ranking websites. 

Many website owners have already seen fluctuations in their search engine rankings. But we already know what keeps readers glued to your content. As long as your content is relevant and valuable to users, you’re good to go. 

Key Takeaways 

In the dynamic world of search and digital marketing, Managed SEO provides businesses with a convenient solution to navigate the complexities of AI and Google’s ever-changing search algorithms.  

By partnering with experienced professionals, businesses can leverage their expertise, resources, and up-to-date knowledge to achieve higher search engine rankings, organic traffic, and conversions. As the digital landscape continues to evolve, Managed SEO becomes a crucial asset in maximising online visibility and driving sustainable business growth. 

Watch the webinar today to learn more about how Managed SEO keeps your site ahead of the competition amidst the generative AI and Google algorithm updates. 

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