{"id":36357,"date":"2021-09-15T12:43:55","date_gmt":"2021-09-15T04:43:55","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?p=36341"},"modified":"2022-01-21T10:09:42","modified_gmt":"2022-01-21T02:09:42","slug":"email-marketing-in-2022","status":"publish","type":"post","link":"https:\/\/www.crazydomains.id\/learn\/email-marketing-in-2022\/","title":{"rendered":"Why Email Marketing is Still Relevant in 2022"},"content":{"rendered":"

With\u00a0the advent of\u00a0online\u00a0marketing, advertisers developed\u00a0entirely\u00a0new approaches\u00a0to\u00a0reach customers online.\u00a0Given that\u00a0the way\u00a0people interact\u00a0and\u00a0consume content\u00a0online\u00a0continues to\u00a0evolve,\u00a0so do the\u00a0marketing techniques\u00a0used to reach them.<\/span>\u00a0<\/span><\/p>\n

Nowadays,\u00a0there are more channels than ever for\u00a0getting your business in front of potential customers.\u00a0Approaches\u00a0like\u00a0social media marketing, video campaigns, and\u00a0SEO<\/a>\u00a0to\u00a0increase\u00a0site traffic\u00a0have become top of the agenda for many companies\u00a0looking to\u00a0develop their online\u00a0presence.<\/span>\u00a0<\/span><\/p>\n

And by the looks of it, the tried and tested strategy of email marketing still has so much to offer in 2022 and beyond. <\/span>\u00a0<\/span><\/p>\n

Before social media and Google Ads, email marketing\u00a0was\u00a0<\/span>the<\/span><\/i>\u00a0<\/span><\/i>OG channel<\/span>\u00a0<\/span><\/i>to reach\u00a0audiences\u00a0online. And email marketing remains\u00a0vital\u00a0for businesses developing digital marketing campaigns\u00a0today.<\/span>\u00a0<\/span><\/p>\n

Email Marketing’s Performance<\/span><\/h3>\n

\"Email<\/p>\n

Marketing is a complicated industry filled with\u00a0different\u00a0metrics and statistics to assess how well\u00a0campaigns\u00a0perform.\u00a0<\/span>\u00a0<\/span><\/p>\n

But at the end of the day, your company needs to know its marketing return on investment (ROI). <\/span>How much money did\u00a0<\/span><\/b>we spend on\u00a0<\/span><\/b>this\u00a0<\/span><\/b>marketing\u00a0<\/span><\/b>campaign\u00a0<\/span><\/b>vs<\/span><\/b>\u00a0how much\u00a0<\/span><\/b>did we make from<\/span><\/b>\u00a0it?\u00a0<\/span><\/b>\u00a0<\/span><\/p>\n

And when it comes to ROI, email marketing continues to outperform other means of online marketing. For example,<\/span>\u00a0litmus.com<\/span><\/b> notes that ROI from marketing is estimated to be at $36 for every $1\u2014significantly higher than other channels.\u00a0 <\/span>\u00a0<\/span><\/p>\n

This trend is only going to continue.\u00a0In the past year,\u00a0<\/span>engagement metrics<\/span><\/a>\u00a0for marketing emails in Australia are up, with both open rates and click rates on the rise.\u00a0Plus,\u00a0email marketing works better in\u00a0Australia\u00a0than\u00a0in\u00a0any other region.\u00a0<\/span>\u00a0<\/span><\/p>\n

With higher\u00a0average\u00a0open rates,\u00a020.6% compared to 18% globally, and click-through rates, 3.1% compared to 2.6% globally.\u00a0If these seem like\u00a0minor\u00a0differences, consider how many marketing\u00a0emails get sent.\u00a0<\/span>Even a 0.5% difference results in\u00a0significantly\u00a0more click-throughs.<\/span><\/b>\u00a0<\/span><\/p>\n

\"Email<\/p>\n

It is safe to say email marketing\u00a0remains\u00a0an\u00a0extremely\u00a0valuable marketing strategy,\u00a0and\u00a0it’s\u00a0not going anywhere.<\/span><\/b>\u00a0In fact, the\u00a0<\/span>global email marketing industry<\/span><\/a>\u00a0was\u00a0estimated\u00a0to have peaked at\u00a07.5\u00a0billion USD\u00a0in 2020. Furthermore, with a growing global population getting online,\u00a0it\u00a0is projected to more than double by 2027 (17.9 billion USD).<\/span>\u00a0<\/span><\/p>\n

Whatever services or products your business offers,\u00a0there is a place in\u00a0your\u00a0marketing strategy for effective\u00a0emails.\u00a0They’re\u00a0a\u00a0direct method for connecting with\u00a0customers and generating new leads.\u00a0<\/span>\u00a0<\/span><\/p>\n

Email Marketing vs\u00a0Social Media<\/span>\u00a0<\/span><\/h3>\n

\"Email<\/p>\n

Email marketing came about in the first wave of digital marketing, back\u00a0in the early days of the internet. It\u00a0feels\u00a0like it has been around\u00a0forever,\u00a0and many have predicted it will become obsolete, especially\u00a0with the rise of social media.<\/span>\u00a0<\/span><\/p>\n

It can sometimes\u00a0feel\u00a0like these two marketing channels are in opposition, competing to get a slice of the budget. But in reality, they are complementary strategies\u00a0that work together to reach the same goal:\u00a0generating new leads.\u00a0<\/span>\u00a0<\/span><\/p>\n

They use different mediums to reach potential customers and often target\u00a0entirely different audiences. It doesn’t have to be one or the other, and social media\u00a0has been around long enough\u00a0that\u00a0if it were\u00a0going to\u00a0replace email marketing completely,\u00a0it would have done it already.<\/span>\u00a0<\/span><\/p>\n

With social media spreading into virtually every facet of modern life,\u00a0many see it as the more attractive option in 2021.\u00a0However,\u00a0email marketing has many benefits when compared to advertising on social media:<\/span>\u00a0<\/span><\/p>\n

\"Social<\/span><\/b><\/p>\n

Benefits of Email Marketing<\/span><\/h3>\n

We’ve compared email marketing to social media, but there are lots more general benefits as well.<\/span>\u00a0<\/span><\/p>\n

Simple to get started<\/span><\/h4>\n

Email marketing is easy to get started\u00a0in.\u00a0You\u00a0don’t need help from a team of workers or significant technical knowledge.\u00a0Just some good advertising copy and a list of potential customers to reach out to.\u00a0<\/span>\u00a0<\/span><\/p>\n

If you\u00a0decide\u00a0to take your emails to the next level\u00a0using\u00a0stylish design,\u00a0colours, and logos, there are dedicated services out there\u00a0that offer low monthly rates.<\/span><\/p>\n

\"Banner<\/a><\/p>\n

Quick\u00a0impact<\/span><\/h4>\n

With emails travelling as fast as the bandwidth allows, you can start seeing results almost immediately. Run email campaigns to set up a time-sensitive offer and see if you can drive some quick sales.<\/span>\u00a0<\/span><\/p>\n

Reach people at the right time<\/span><\/h4>\n

Schedule\u00a0emails to send at the\u00a0time your audience is most likely to check their inbox.\u00a0<\/span>Statistics<\/span><\/a>\u00a0show in Australia and New Zealand,\u00a0most emails\u00a0are opened between 10\u00a0am,\u00a0and 11\u00a0am.<\/span>\u00a0<\/span><\/p>\n

Targeted content<\/span><\/h4>\n

Email marketing allows\u00a0you to send\u00a0personalised\u00a0content.\u00a0Whether you choose to segment your mailing list\u00a0based on factors such as<\/span>:<\/span>\u00a0<\/span><\/p>\n